Digital Marketing

Search Engine Optimization

Search Engine Optimization or SEO has become a buzz word in today’s digital world. The main purpose behind SEO is to generate traffic from FREE and ORGANIC search results on search engines like Google, Yahoo or Bing. All search engines have a primary purpose and that’s to list and rank the most relevant pages related to the user’s keyword search. Search engine crawlers scan various content as text, images and videos to guarantee relevant results.
 
The reason behind optimizing your website is to ensure that search engines are able to detect it while the user is searching for specific topics. More Details

Online Advertisment

Online advertisement is a major part of digital marketing efforts that use portals and websites to deliver a customer’s marketing message. It mostly relies on visual communication whether images, flash animation or embedded videos and games to attract interested customers to the website, social media or mobile app. 
 
The choice of website or portals are based on their analytics report that they submit for us to assess whether they are suitable for our clients targeting purposes. Search Engine Marketing (SEM) supports the online advertisement as its selection is based on the sort of targeting criteria offered by the platform or search engine. More Details

SMS Campaigns

SMS campaign is a form of digital marketing that allows you to communicate directly with your potential customers via mobile text messages. Its the same concept as sending a newsletter whtether to a bulk database or your direct subscribers but its faster as it doesn’t require any design and development.

 
Mobile SMS campaigns could target users by location, handset and/or bill. More Details

Newsletter Campaigns

Newsletters or E-Blasts have proven to be an integral part of any company's digital marketing efforts. We offer design, sending and analytics to the newsletters sent to customers who have showed interest in the product/service by usually registering on the company's website or social media pages.

The main objective is to keep interested customers updated with your latest offers and news. It is also a strong support tool to target specific groups based on their interests.  More Details

Web Analytics

In other words this is the tool that supports website and mobile owners to study the impact of their digital marketing efforts on their users and helps future decisions. Analytics offers such information like: number of visitors, duration stayed, geographic location, keywords that triggered the search, which are the most visited pages, bounce rate, …etc. More Details

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